Marketing

Marketing Channels

ByteStream offers several Marketing Solutions that are catered to suite your marketing budget with the best ROI in comparison to conventional marketing methods.

Lead Generation

ByteStream provides high calibre, quality leads to various industries generated through the following mediums:

  • Direct marketing campaigns (covered in marketing section below)
  • Call centre verification
  • SEO (search engine optimisation)
  •  Social media strategies
  • Websites (ByteStream has access to hundreds of lead generating websites geared at specific markets to generate leads and new affiliations / strategic partnerships).

SMS Solutions

SMS

SMS text messaging is practically ubiquitous among South African mobile customers, and is used by almost 4.2 times more people than e-mail. More than two-thirds (69%) of consumers prefer sending texts to calling, in large part because it is less expensive, and 10% believe texting to be a faster way of communicating. 

Through many successful campaigns, SMS marketing has proven to be the most effective method of connecting with people, your customer. Our SMS platform gives clients the freedom to run their own customized campaigns, and connect with their consumers through targeted SMS techniques. For clients with existing systems in place, we offer comprehensive API integration to further simplify campaign management. 

Alternatively, we provide clients with full SMS campaign management whereby our dedicated team of experts manages and regulates all campaigns on behalf of the client. By ensuring that all our practices and offerings are in line with CPA legislations, we operate in full compliance with the digital marketing sector, managing all opt out requests internally

When a Consumer responds to one of our detailed sms campaigns they have the option to ‘opt in’ by replying ‘YES’ to have a consultant phone them to discuss the product offer further or ‘opt out’ with ‘NO’ if they do not wish to be contacted further about the product offering. This response is considered a ‘HOT’ lead as it has been warmed up for a consultant to contact.

AVM Solutions

AVM

Automated Voice Messaging Marketing tool allows your business to communicate directly with your target customer(s) by firstly sending them a pre-recorded outbound message and thereafter allowing them to respond (if required) in real time giving you a cost-effective, targeted marketing solution. The options include sending a:

  • Pre-recorded interactive outbound message to a specific database, which allows the customer to interact or supply real time feedback by simply using their handset keypad.
  • Pre-recorded outbound message to a specific database that is a one-way message in order to deliver a scripted marketing message to your customer. 
  • AVM’s are received by a customer like a regular phone call AVM’s can reach both cellphone and landlines 

AVM features:

  • A targeted, efficient and effective marketing tool that offers better response and real time results.
  • Full measurability.
  • Delivery times can be set according to specific requirements / time slots for effective campaign pacing when required
  • When required, Hot Key Transfer allows a customer to transfer to a call center or reception by pressing a key on their device keypad.
  • Interact with your targeted customer for lead generation on products or specials you are promoting.
  • Personalized messages for your campaign and your targeted customer base.
  • Full campaign profile management that allows reporting on deliverables, returns and costing of your AVM campaign.

When a Consumer responds to one of our AVM campaigns they have the option to ‘opt in’ by replying ‘YES – Press a number on their keypad’ to have a consultant phone them to discuss the product offer further or ‘opt out’ with ‘NO – Press an alternate designated number on their keypad’ if they do not wish to be contacted further about the product offering. This response is considered a ‘HOT’ lead as it has been warmed up for a consultant to.

email solutions

Email

At ByteStream we offer our clients full campaign management and unparalleled email solutions. With access to a database comprimsing of over 4 million unique email addresses - each connected to a set of unique information fields - we can profile each address to exact consumer demographics, providing clients with valuabe consumer data that can markedly increase the reach of marking campaigns.

When a consumer responds to one of our email campaigns they have the option to ‘opt in’ by replying ‘YES’ or completing an attached information form to have a consultant phone them to discuss the product further or ‘opt out’ whereby we will be notified if they do not wish to be contacted further about the product offering by email. 


This response is considered as a HOT lead as it has been warmed up for a consultant to contact.

Campaign management

Full Campaign Management

On the transmission methods used for Direct Marketing the aim is to get the highest HOT LEAD response in order for the Consumer to be contacted with further product offering details. 


These HOT LEADS can be supplied to our Client to make further contact with OR through our VOIP call centre can be contacted with the following further campaign options:       

HOT Lead can be verified, based on set qualifying questions from our Client we can pre-qualify this lead for your Sales team / consultant.
HOT Lead can be sold a product too, this is dependent on the product offering and viability for ByteStream 
Currently ByteStream verifies and sells products within the following areas: Life; Funeral; Short-term and Medical Insurance products; Lifestyle products and Vehicle Warranty.

Additional channels

ByteStream can offer extensive lead verification services with our 100 seat internal VOIP call centre. In addition to our own call centre we have access to over 3000 seats in the market that we can utilised as required. 


 ByteStream can further offer VOIP and CRM solutions to call centre’s needing new or revised service providers. In addition ByteStream offers our AVM; SMS and Mailer transmission services as a product offering to our clients. 


 Our internal agents are fully trained in either verification services; customer care or sales depending on their allocation, with all financial services agents being FAISA accredited or working under supervision.

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